Mohamed Toktomosh · Utrecht, Netherlands

I’m Mohamed, a technology enthusiast with 7+ years of designing fintech, marketplace and enterprise products. I pair UX craft with a product strategist’s mindset, and work hand in hand with engineers, using AI-powered tooling, to get from idea to shipped faster.

Mohamed smiling, standing on an autumn street in Utrecht

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Previously at

  • Skilllab Amsterdam
  • Thndr YC S’20 · Dubai
  • Udacity UAE · Oman · Egypt

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At a glance

Seven years of turning complex into obvious.

01 — Experience

0+

Years of experience

Designing and shipping digital products, from first sketch to production.

02 — Reach

0M+

Users on products I’ve built

People using products I’ve designed across MENA and Europe.

03 — Domains

Across B2C and B2B

  • 01FintechB2C
  • 02MarketplacesB2C
  • 03EnterpriseB2B

04 — Giving back

Mentor & Tutor at Udacity

Taught, mentored and reviewed projects in the Advanced UX Design Nanodegree for three years, across the UAE, Oman and Egypt.

My work · 05 case studies

Explore the way I think.

Each project starts with a user problem and ends with a number that moved. Here’s how I got there.

  1. 01 / 05ThndrUser interface design

    Onboarding that doesn’t feel like paperwork

    I led the redesign of Thndr’s sign-up and KYC flow, rebuilding it around one decision per screen, and grew the token-based design system that carries it in light and dark mode.

    • 3M+Impacted users
    • +27%CSAT
    • −15%Time on task
    Read case study
    New ID capture step with clear photo rules
    onboarding.case
  2. 02 / 05ThndrInteraction and motion design

    Motion that earns its place

    A guided flow that builds new investors a starter portfolio they understand, and four micro-interactions that each do one job. Designed, prototyped and handed off at Thndr, one of MENA’s leading investment platforms.

    • Interaction design and motion
    • Advanced prototyping
    • Engineering handoff
    Read case study
    interactions.case
  3. 03 / 05ThndrXUser interface design

    A trading workspace built for four-hour sessions

    I redesigned ThndrX, Thndr’s advanced web platform for active traders, turning a light MVP built on Ant Design into a dark, branded workspace of widgets that traders arrange, save and theme for themselves.

    • Turn the functional MVP into a considered, on-brand UI
    • Identify the experience gaps from research
    • Collaborate with brand and marketing
    • Handoff and build with engineering
    Read case study
    The redesigned ThndrX workspace: dark, branded and made of movable widgets
    trading.case
  4. 04 / 05E-commerce marketplaceUser experience design

    Checkout without the surprises

    A research-led redesign of the cart-to-payment flow for a furniture and home marketplace with 4M+ users. It found the real cause of drop-off, silent changes when the address changed, and lifted order completion by 18%.

    • 4M+Impacted users
    • +18%Order completion rate
    • −19%Time to complete order
    Read case study
    New cart with a promo code field and a three-step progress bar
    checkout.case
  5. 05 / 05ThndrUser experience design

    Referrals that reward the right people

    I redesigned Thndr’s referral program on both the user and the admin side, pairing a clearer experience with smarter reward rules. Abuse fell from 12% to 1.3% while eligible referrals rose from 30% to 74%.

    • 74%Eligible referrals, from 30%
    • EGP 1,500Average referral funding, from EGP 200
    • 1.3%Abuse rate, from 12%
    Read case study
    referrals.case

More about me

Designer by craft, product person by habit.

I started in UX design because I kept noticing it everywhere: in a confusing ticket machine, a checkout that made me give up, an app that just felt right. Seven years later, I still can’t switch that off.

Most of my work lives where money and trust meet: investing, payments, marketplaces and the enterprise tools behind them. I care about the metric as much as the pixel, so I work close to product and engineering, and lately I prototype in real code with AI to test ideas before they cost a sprint.

  1. SkilllabSenior Design Systems & Product DesignerAmsterdam
  2. Thndr (YC S’20)Product Design LeadDubai
  3. UdacityUX Design Session Lead and TutorUAE, Oman and Egypt

Off the clock

When I’m not in Figma or a code editor, I’m usually somewhere with a camera and good walking shoes.

  • New cities, unfamiliar streets and how other cultures solve everyday problems. Every trip is quiet user research.

    Currently based in Utrecht, NL

  • Light, framing and the one detail that makes a scene. The same eye for composition I bring to interfaces.

    Shot on whatever is in my pocket

  • Long trails and a clear head. It’s where the tangled problems from the week tend to untangle themselves.

    Offline, on purpose